The Art for All cultural and educational project has earned Class 2 diploma in the Best Cultural and Educational Project category of the ConTEKst All-Russian Contest for Communication Projects by Fuel and Energy Companies. The Unipro TV corporate television has been awarded Class 2 diploma in the Best Digital Project category.
Unipro PJSC’s Corporate Communication Department presented 5 projects. Two of them – Art for All and Corporate TV – have been noted by a competent panel, prequalified, and short-listed for the award.
The Art for All project is primarily intended for company employees and their cultural growth. Exhibitions of reproduced paintings by well-known painters held at the power plants make it possible for power engineers to become acquainted with beauty during work. It is noteworthy that later on, the reproductions are handed over to educational institutions, which implies that we educate both our company employees and children and youth along with their parents in the regions where Unipro PJSC operates.
The Unipro TV corporate television was launched by the company back in August 2020 and has already established itself as an important in-house communication channel. Broadcasts are designed as biweekly digests with company and industry highlights.
It is worth noting that over 150 projects were presented for the award this year, and 60 of them were short-listed. On 19 May, the Gubkin Russian State University of Oil and Gas hosted a face-to-face defense of the projects that were rated by the acknowledged leaders in fuel and energy communications, independent experts in the communications sector, and representatives of trade associations and organizations.
Evgenia Metelkina, Head of the Press Centre, Unipro PJSC’s Shaturskaya GRES Branch: “Taking part in a contest of this kind proved to be quite beneficial for me. We were able to see and rate the performance of our colleagues from core businesses and take advantage of certain ideas. We were very pleased to have our work duly appreciated by the contest panel.” According to Elena Avilova, in-house communications manager at Unipro PJSC, becoming a prize-winner in a contest with the market leaders among its participants is a great honor and incentive for future accomplishments. “We were quite excited and astonished to learn that other companies had a number of communications projects devoted to art and intended to improve the cultural level of their employees, which gave rise to multiple ideas and plans,” Elena said. “It was the first time we presented projects for the ConTEKst contest, and two of them made it to the finals! This is a great accomplishment for us. It feels good when acknowledged experts rate our work so highly. However, we do realize that we have enough room for improvement in order to make our company’s projects better,” said Maria Beyger, Press Secretary of Unipro PJSC.